Luxury, Sustainability, and ROI
Beach Clubs from Conception to Completion
Beach clubs were born out of the idea of blending luxury offerings and service in the pristine environments of some of the world’s most luxurious locations. This unique experience takes a creative team to design a destination that makes this possible without compromising aesthetics or sustainability.
What Defines a Beach Club?
A beach club is any ocean or seaside hospitality business that provides guests with the opportunity to dine, relax or celebrate either on the beach or around a pool located at the beach. Because of this, these projects allow for flexible layouts. Beach clubs can be standalone destinations, part of a more extensive island masterplan, or desired amenity spaces at a resort.
What Makes a Good Beach Club Design?
- Dining/Leisure Spaces
Provides options for guests to have an elevated experience indulging in whatever activity they choose, lounging by the beach, going in the pool, or dining. Including a specific dining area allows the beach club to partner with a restauranteur or host bespoke and highly anticipated events in the space. Designing with flexibility gives the operator the option to transform the beach club when necessary.
- Unique Design
Due to the popularity of this bespoke experience, it is imperative to stand out among the competition with a distinctive design. As with any other amenity space, teams should design to reflect the local culture, permitted area, and environment of the beach club.
- Central and Hidden Back of House
Regardless of the potentially secluded locations, service at a beach club is expected to be top-notch. With ample space to service, a central yet hidden back of the house is crucial to keeping guests pleased with their experience and the staff able to do their job efficiently.
Design Elements to Consider
- Effectively Adapts to Weather
Located in or near coastal environments, beach clubs are more susceptible to natural conditions such as high wind, extreme heat, rain, and hurricanes. Mitigating potential damage due to the unpredictable climate is a top priority when designing sensitive destinations.
- Spatial Planning
The design team will carefully consider the spatial planning to give each party and guest enough room to feel comfortable and maximize space while amplifying views of the pristine sea. With various seating options in multiple sizes, the footprint of the beach club should cushion the space between each group.
- Incorporating Natural Elements
Integrating elements from the local environment ensures the destination feels authentic to its surroundings. Marrying biophilic design, natural building materials, empathetic spatial configurations, cultural stories, and the magic of the elements will harmoniously awaken the senses and evoke a true sense of place.
- Arrival Experience
Given the location of beach clubs are often located in either a highly remote destination or neighboring a bustling metropolis, guests expect an elevated and seamless travel experience to the property, whether choosing to arrive by land or sea. The entrance to a beach club should express the level of service and overall desired sentiment for the guests, be it mysterious, privileged, inspired, peaceful, or energized.
- Preservation/Site
Protect the most valuable asset – the site. Design for resiliency and utilize the area without disrupting the surrounding environment. Integrating passive design practices maximize energy efficiency and maintain human comfort.
- Programming
Personalized wellness has become the most prioritized luxury. Designing space for massages by the sea, sunrise yoga, or a meditation area elevates the destination beyond a beach club into a wellness-lovers paradise.
Unique Elements to Incorporate
- Chic Bazaar Style Boutique
- Swim Up Bar
- Lagoon Style Pool
- Spa Treatments by the Sea
- Raised Dance Floor
Unique Elements to Incorporate
- Partner with a Brand
- Floating Beach Club
- Private Island
The rise in popularity of beach clubs is consistent with the demand for travel and socializing once the world has opened up again. With the new marketplace of new luxury competitors, it’s an ideal time to explore the value of a beautifully executed beach club design. Watch this space!
