Envisioning & Storytelling

Envisioning

This collaborative process is our jumping-off point whereby we thoroughly assess the distinct elements of the site and imagine how to best capture the story of place. As a group, we participate in a series of creative brainstorming exercises—expanding the potential of what currently exists by dreaming up detailed future memories that might come to be. The Envisioning Session will result in the key ingredients that will guide the project as it moves forward.

Storytelling

The discoveries from our envisioning session become seeds of thought that will blossom into the story that guides our design as we move forward. This story is a common language that our designers and clients understand and can turn to as we navigate the next stages of design execution. The story will incorporate the projects’ themes, specific site offerings, look & feel and the future memories that will exist within the built form.