OBMI & Hotel of Tomorrow Project Reveal Transformable Hotel Room
As seen on Inspire Design: The Gettys Group Reveals HOT Project
What will hotels of the future look like and how will they function? The Hotel of Tomorrow Project (HOT Project), a global think tank of industry leaders, seeks to answer that question. After an eight-month collaborative effort, which included regular and virtual reality meet-ups on a custom-built HOT airship in the metaverse, a team of more than 200 including representatives from Hilton, IHG and Marriott hotels, along with technology experts and hospitality school students has unveiled seven future hotel visions.
“When you gather and collaborate with many of the most innovative minds in the hospitality industry from owners to operators to technology and product gurus, you unearth insight and foresight that could reset the focus for the future of our industry,” said Ron Swidler, program creator/chief innovation officer, The Gettys Group Companies, a Chicago-based hospitality design, development and consulting firm. “Guests’ expectations of hotels are rapidly changing how they serve and protect guests, replace and supplement human service with technology, serve their communities, act sustainably, function more flexibly and more. These are complex issues that require a diversity of thought and expertise.”
The Hotel of Tomorrow Project’s hospitality professionals, technology experts and product developers focused on the most pressing issues affecting their future: automation, personalization, modularity, sustainability, visualization, wellness and community.
So, what might travelers expect in the future?
Robotic Reset
Transformable Hotel Room: A changeable guestroom that integrates automated, retractable and revealable furnishings, as well as robot-delivered elements to suit changing guest needs. Smart furnishings incorporated in walls, floors and ceilings allows guest to exercise, dine, rest and work in the same room. Beds rise into the ceiling providing room for exercise equipment delivered by a robot, and lounge seating emerges from the floor to accommodate socializing. The result: more efficient use of space and a dynamic living environment aided by automation.
The Framework for Transformation
The five distinctive environments within OBMI’s transformable hotel room concepts include: Live, Dine, Move, Work & Rest. Each environment was selected based on an understanding of guest profiles for urban and destination resort hotels and the various activities one may engage while within the comfort of their room. All designs elevate wellness by balancing between space and organic forms. Reset the mood and discover concealed elements within the room design as everything rises from the floor below or folds down from the wall. For further customization, guests are welcomed to explore and rotate the 360 Degree projections on all the walls, including the window wall, which offers captivating scenery from any location or imagined environment a guest could dream up through all encompassing digital landscapes.
