International Hospitality Investment Forum 2022
Shaping the Future of Hospitality
Managing Director, Liora Haymann, represented the firm by attending the International Hospitality Investment Forum from May 3-5, 2022, in Berlin, Germany. The conference brought together more than 1,500 attendees from across the hospitality industry to discuss the evolution of hospitality. IHIF offered an excellent opportunity to connect with purpose, share knowledge and shape the future.
Key Takeaways
- Travel is back and strong, with leisure travel leading and urban closely behind. MICE is expected to increase but not match previous levels.
- The luxury sector is accelerating the quickest due to the willingness to spend by the market.
- Extended stay products were the leaders throughout the pandemic and continue to increase as work from anywhere continues to grow – branded residences are likely the next steps for hoteliers.
What’s Next?
- Sustainability is becoming a high priority for guests and developers, so brands and operators should openly share sustainability stories and values.
- Designing for sustainability and implementing sustainable practices will require flexibility in brand standards.
- Europe is implementing ESG goals which will become the standard by 2030.
- The quick ramp-up in importance requires properties to consider the sustainability perspective to maintain their value for future transactions.
- Technology allows for the management of smaller-scale hotels, which may influence the standard number of rooms.
- We continue to see the integration of F&B as a part of the experience and a critical revenue driver. F&B caters to guests and locals and allows for unique experiences, often through well-known chefs.
Our firm is excited to see what is next for hospitality and will continue to innovate and design to integrate the upcoming priorities in the industry!
