Branding

At OBMI, branding begins from the same idea as every other discipline. Through Envisioning we uncover what a place is and what it could become, and that understanding shapes the name, architectural and interior response, guest journey, and visual language, so that each carries one conviction.

This is what separates a brand that describes a destination from one that helps bring it into being. When the story and the design develop together, everything a guest encounters is saying the same thing.

Branding covers destination positioning and naming, the story a place tells before a guest arrives, and the visual identity that expresses it. Where a project reaches into F&B or digital experience, we shape how those carry it through.

“Branding at OBMI is most valuable when it helps define the ‘why’ of a place: story, audience, sense of arrival, atmosphere, and the emotional cues that guide the design experience.”

Jake Chalmers,

Non-Executive Director & Board Member

OBMI is not a branding agency, and that is what makes our offer different. We know how a destination is conceived and how people move through it. Brought into a project already underway, we can read what the architecture and interiors were designed to achieve, and find the thread that gives it a coherent identity.

Branding is most powerful when embedded from the beginning. It also works on its own, bringing that understanding of space and experience to a project that has already taken shape.